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The Top 10 Augmented Reality Trends For The New Year 2023

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C. Navigation:

AR navigating is easier to use and more feasible than ever in 2022. Most notably, indoor positioning systems are now far more practical than in prior seasons thanks to the development of technologies like Bluetooth Low Energy (BLE) antennae, Wi-Fi RTT, and ultra-wideband (UWB). Presenting AR navigation in big interior spaces like distribution centers, shopping centers, and airports is indeed one of the tech’s most practical uses.

Buy online pick up in store (BOPIS) services can indeed be made considerably more effective with the use of indoor navigation. Instead of using positional instructions to locate the item, members of the team tasked with “picking” the items in the store for customer order fulfillment can use augmented reality (AR) directions to navigate directly to the item. By doing this, you won’t have to waste time searching through a lot of things that are identical and locating the right lane and department of the store. To view the instructions on the screen, all a team member needs to do is lift up their device.

D. Mirrors:

Smart mirrors are a fantastic method and one of the unique Augmented Reality trends that improve the shopping experience while lightening the strain on the changing rooms. Consumers can approach smart mirrors in-store and check on clothing using cutting-edge AR technologies that are not yet accessible on devices. For instances where the shoppers want to try on clothes of specific sizes which aren’t readily available in stock at the store, smart mirrors are indeed useful. Such selected clothing could be then delivered to the shoppers at their address at a later point in time. These requirements can be met with the use of smart mirrors and home-based virtual fitting room technology.

E. Furniture:


With this Augmented Reality trends (AR), you may engage with customers by letting them try the item “free-of-cost” before they buy it. IKEA is well recognised for its Augmented Reality (AR) software, which enables users to visualize how an item of furniture would look in their own homes. Consumers could use Augmented Reality to scan items like clothes, cosmetics, and shoes at stores prior to making a purchase. With AR for Business, you may improve client happiness while simultaneously weaving in a more enjoyable and seamless shopping experience for the customers. IKEA Place is an application that employs Augmented Reality to allow customers to see how the furnishings will appear in their homes prior they make a purchase.

F. Applications:

  • 1. AR Mobile Phone Apps: Mobile devices have become one of the key platforms for distributing Augmented Reality experiences. The majority of customers own a mobile phone, yet consumer adoption of AR headsets is still in its infancy. As a result, companies have discovered several ways to employ mobile phones for Augmented Reality. Over time, technology has also advanced substantially.
    • Geospatial API for ARCore: Google unveiled its latest geospatial interactions API in 2022. This makes it possible for programmers to design interactions linked to particular astronomical places. AR encounters in the past have only been relative to the consumer or in random places selected by the user.
    • ARKit 6 Enhancements: At WWDC in 2022, Apple unveiled a number of new capabilities for the ARKit 6 update. Perhaps one of them involves capturing a 4K video whilst ARKit material is being used. Scene occlusion and other interactions are now considerably more accurate, thanks to an improvement to the depth API. With Apple’s LiDAR scanner, AR experiences may be created so rapidly that the technique is referred to as “instant AR.
  • 2. AR Gaming Apps: AR video games are already well-liked by gamers. By 2028, the Augmented Reality gaming market, according to Verified Market Research, is expected to produce $31.7 bn in revenue, a compound annual growth rate of 21.98%. The gaming industry is driven by the dynamic gameplay that augmented reality (AR) offers through the synchronization of visual material with the real-time user’s environment.Front-end development remains critical because one of the key components of the AR gaming experience is aesthetic content. You may build sophisticated AR applications using a variety of well-known paradigms, including React Native, Flutter, Unity3D, ARtoolkit+, and iOSARkit.Several factors, together with project needs, functionalities, and budget, must be considered while selecting the right framework. Budget is a key consideration, particularly if you are using a freemium model and making your game available for free.The preferred technique to guarantee a flawless gaming experience for your users is via a cloud-native AR app. You may scale your application according to the required user load. Organizations may expand their app without having to confront the difficulties of keeping a sizable database. Numerous capabilities for adaptability, security, and adaptability are included with cloud services.
  • 3. Healthcare Apps: By providing hands-free solutions offered by MR/AR and IA-based diagnostic tools, Augmented Reality and AI will, according to Deloitte Research, alter the conventional healthcare business paradigm. For instance, the Microsoft Hololens 2 can give the surgeon details while letting them use both hands for the operation.In order to solve challenges like the intricacy of remote patient assistance and the growing pressure on hospitals, the adoption of Augmented Reality technologies is becoming more and more crucial. Both telesurgery options and mental health applications that assist individuals in keeping their psychological balance are included in this.

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G. Live shopping experience:


Several inventions that could aid in extending experiences to online buyers were required in response to the COVID-19 epidemic. One of the technological solutions that benefited the greatest from this upheaval was Augmented Reality. There was an emergence of online try-on options as a result. AR technology is being extensively adopted by brands to enhance the online purchasing experience.

For instance, Dior has frequently introduced Augmented Reality (AR) shoe experiences that enable buyers to virtual test shoes before purchasing. For the initial time, Dior and Snapchat collaborated to develop such a project in 2020. Consumers can utilize a 3D configurator on the FRED Jewelry webpage to personalize bracelets and virtually try them on.

H. Interactive user manual:

In the sector of marketing, Augmented Reality has a broad range of uses. For instance, business cards are a common and straightforward option that may be used with straightforward AR systems. You can differentiate yourself from the competition and provide potential clients with a brand-new and interesting way to learn more about your company by incorporating interactivity into marketing collateral like business cards.

Businesses that want to give their consumers more thorough and functionality-rich instructions and documentation frequently opt for AR tutorials. In addition to enabling the compelling delivery of information, Augmented Reality (AR) also considerably enhances user experience without requiring the customer to expend a great deal of effort to grasp one or more mechanisms.

There are numerous uses for AR in advertising. Users no longer find web banner adverts to be as appealing as they once were. Banner ad click-through rates decreased from 0.72% in 2016 to 0.35% in 2019.